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Director Profiles

The Board of Directors are ultimately responsible for the management of the Company's business strategy, optimising performance, investment objectives, approving significant items of expenditure and consideration of significant financing and legal matters. The Directors are responsible for overseeing and maintaining the relationship between the Company, investors and licensees. The Company is currently led by a Board consisting of three Executive Director and two Non-executive Directors.

Biographies of the Board can be found below:

David Ford (Chairman)

Joined the Company in August 2009

David is a qualified lawyer who specialised in IP law. In 1990 he became Tarlo Lyons’ first Managing Partner and in 1998 he led the management buyout of the consumer debt recovery department of his old firm, Tessera Group, where he was the non-executive chairman until it was acquired by Arrow Group in December 2014.


Graham Storey (Chief Executive Officer)

Joined the Company in February 2008

Previously CEO of The Moyses Stevens Group, following a management buyout. Through a combination of organic growth and acquisitions, the group grew to become the biggest commercial and retail florist in the UK.

Graham carried out a successful sale of the business in 2004 to a venture capital fund and, prior to joining Transense has been involved in investing in several businesses one of which was Transense Technologies plc.


Melvyn Segal FCA (Finance Director)

Re-Joined the Company in June 2011

Melvyn is a chartered accountant and during his career of 22 years as a senior partner of mid-sized accountancy firm Arram Berlyn Gardner he specialised in business advice, audit and taxation and was involved in the successful sale of the firm’s financial services arm. On leaving the profession Melvyn has been active as company finance director and Non-Executive director of successful SME’s.


Nigel Rogers (Non-Executive Deputy Chairman)

Joined the Company in July 2015

Nigel qualified as a Chartered Accountant in 1983, spending eight years with PwC before moving into industry. He has over twenty years experience as a director of listed businesses, including thirteen years as Group CEO of both AIM listed Stadium Group Plc (2001-2011) and 600 Group Plc (2012-2015). Nigel serves on both the Audit and Remuneration committees.


Rodney James Westhead (Non-Executive)

Joined the Company in April 2007
Chartered Accountant by training and other appointments include Chief Executive of Ricardo plc, the major automotive consulting engineering group with sales of £200 million a year and Chairman of Clean Air Power plc. Rodney serves on both the Audit and Remuneration committees.


Company Details

Company Secretary and Registered Office

Melvyn Segal

1 Landscape Close
Weston on the Green
OX25 3SX
This email address is being protected from spambots. You need JavaScript enabled to view it.


Nomad & Broker

60 New Broad Street
020 7220 0500


Auditors and Reporting Accountants

Grant Thornton UK LLP
The Colmore Building
20 Colmore Circus
B4 6AT
012 1212 4000


HSBC Bank Plc
1 Sheep Street
OX26 7JA

Company & Intellectual Property Lawyers

Charles Russell Speechlys
5 Fleet Place

Patent Agents Ltd
European and UK Patent and Trade Mark Attorneys
Birmingham Science Park Aston
Faraday Wharf
Holt Street
B7 4BB


Neville Registrars Limited
Neville House
18 Laurel Lane
B63 3DA
0121 585 1131


Mission & Objectives

  • Maximise revenue from the commercialisation of Transense's patented technology in conjunction with licensees and partners
  • Develop additional routes to market through wholly-owned trading divisions and joint development agreements
  • Increase shareholder value
  • Continue to develop new technology based on Transense's core competencies


  • Working with our licensees & partners to actively market our technology
  • Aggressively targeting high margin market segments where our technology has unique selling points. We have identified the “Off-the-road” (“OTR”), truck, motorsport and electrical sectors as fulfilling these criteria
  • Extract additional income from the supply chain
  • Vertical integration, forward into distribution and/or backwards into assembly
  • Establishing joint ventures & strategic alliances
  • Entering non-automotive markets
  • Actively marketing our technology in emerging markets
  • Providing engineering consultancy
  • Licensing of our tooling and calibration rig
  • Seeking development grants and funding

    Company Profile

    Requires Adobe Acrobat Reader Download Company Overview Report 2014/15 (8mb)


    • Founded in 1991, based in Oxfordshire, UK.  The Group has 22 employees.
    • Transense's patent-protected Surface Acoustic Wave (SAW), wireless, battery-less, sensor systems offer significant advantages over legacy wireless sensor systems
    • In 2009 the new Board under the leadership of CEO Graham Storey, implemented a new strategy to increase near-term revenue visibility, seeking out new routes to market. Transense has subsequently established two trading divisions – Translogik and SAWSense
    • Traded on OFEX 1995-1999 and admitted to London Stock Exchange's, AIM, in December 1999

    Why SAW Technology Is Important

    Safety - Helping to prevent road traffic accidents.

    More than 20% of all truck breakdowns are due to tyre failure! Transense tyre pressure monitoring technology (TPMS) continually measures both tyre pressure and temperature alerting the driver when the air pressure of one or more of the tyres has fallen below the manufacturer's recommended level. The system interrogates each tyre many times a second, recognising small changes in the pressure and temperature, providing the driver with continually updated information. Most other direct tyre monitoring systems only inform the driver when there is a predefined change in pressure, usually between 10% and 25% deflation. In addition, many direct systems are unable to provide temperature information. Indirect TPMS systems can take up to 20 minutes for system calibration and 20 minutes to inform the driver of a tyre deflation greater than 25%. Indirect systems rely on information from the vehicle ABS sensors and are therefore unable to provide absolute values of tyre pressure or temperature and operate poorly under road conditions where wheel slip occurs.

    Environment - Reducing toxic emissions and waste.

    Incorrect tyre pressure has a huge impact on running cost and the environment. A tyre that is 20% (typically 7psi) under-inflated has an increased rolling resistance of 12% (1) reducing tyre life by 50% and increasing fuel consumption by ~6% (2). If all vehicles in the EU ran at the correct tyre pressures, there would be a fuel saving of 700 million litres of fuel per annum (3). Maintaining correct tyre pressures will therefore increase tyre life, reduce pollution caused by the manufacture process and reduce vehicle emissions. Transense's technology does not depend on a battery-powered transmitting device in each wheel so the associated problem of disposing of potentially hundreds of millions of batteries every year will be eradicated.

    Torque - Economy and efficiency, power only when required

    Conventional hydraulic power assisted steering (PAS) systems are working all the time the vehicle's engine is running. In comparison, an electrical power assisted steering (EPAS) vehicle only draws power from the battery when manoeuvring at low speed, improving fuel consumption by 2 to 5%. Transense's torque sensors for EPAS provide improved driver steering feel, a more robust design and lower manufacturing cost.

    Current vehicle engines are managed by a control unit (ecu) which cannot adjust for manufacturing tolerances or in-service wear. By directly sensing torque in the driveline, it is possible to optimally control the engine and automatic transmission generating significant fuel savings and improvements in vehicle drive smoothness.

    One of the world's most demanding challenges

    An estimated 69.6 million cars and light trucks were manufactured in 2010. Assuming five wheels per vehicle, (trucks range from 6 to 42) that equates to at least 340 million new wheels and tyres per year. The world's current production of tyres is 1.2 billion with the difference due to replacement tyres. One of the fastest growing markets in the next 10 years will be China, where annual sales in 2010 exceeded 10 million. It is forecast that in 2012, car sales in emerging nations will surpass purchases in the developed world for the first time on record.

    The world is consuming oil, for all purposes, at the rate of 77 million barrels a day. This figure is anticipated to rise to 121 million barrels a day by 2025(4). The emissions of carbon dioxide are expected to rise from 24 billion tons to 37 billion tons over the same period of which approximately 10% can be attributed to cars and light trucks. In addition, there are emissions of soot and oxides of nitrogen from diesel driven vehicles. In 2004, in the US, cars and light trucks emitted as carbon dioxide, 314 million metric tonnes of carbon - equivalent to a coal train 50,000 miles long (5).

    Conclusion - The contribution of SAW technology

    To put Transense Technologies contribution into context: tyre pressure maintenance, EPAS and driveline efficiency gains could provide cumulative fuel consumption benefits up to 10%.

    The cost of fuel affects all aspects of our everyday lives. Most goods are transported by road and 50% of trucks have tyres that are under-inflated by at least 10%. This equates to an approximate increase in running cost of €1,300 per annum(6) - an additional cost passed directly on to the consumer........... think about it!

    (1) Rolling Resistance and Fuel Consumption - Michelin, Jarome Barrand & Richard Ahsbahs - 2nd Annual Congress of Intelligent Tire Technology, 2006

    (2) Direct TPMS - New Frontier - Schrader Electronics, Kevin Stock (Quattroroute Aug 2006) - 2nd Annual Congress of Intelligent Tire Technology, 2006

    (3) Direct TPMS - New Frontier - Schrader Electronics, Kevin Stock (Continental) - 2nd Annual Congress of Intelligent Tire Technology, 2006

    (4) We're running out of time to replace oil, Dave Guilford, Automotive News, Jul 2004

    (5) Global Warming on the Road, Environmental Defense, 2006

    (6) TPMS for Trucks - Beru AG, Nicola Fischer - 2nd Annual Congress of Intelligent Tire Technology, 2006

    Privacy Statement


    Privacy Statement For Transense Technologies plc

    Transense Technologies plc is committed to protecting your privacy when you use our on-line, telephone or other services ("Services").  In this policy we explain how and why we collect your information, what we do with it and what controls you have over our use of it.

    From time to time, we add or change functions, features or products to our Web Sites or add or change Services.  This, and our commitment to protecting the privacy of your personal information, may result in periodic changes to this Privacy Policy.  As a result, please remember to refer back to this Privacy Policy regularly to review any amendments.

    Any questions regarding our Privacy Policy should be directed to This email address is being protected from spambots. You need JavaScript enabled to view it.

    Your acceptance of these Privacy Statement terms

    By using any of the sites within our web site network ("Web Sites") or our Services, you unconditionally agree to be bound by this Privacy Policy.

    What data do we collect and how do we use it?

    Transense Technologies plc collects and processes information about you in order to:

    (i) identify you each time you visit a Web Site or wish to have a Service provided;
    (ii) process orders or applications submitted by you;
    (iii) improve our Services and Web Sites

    You may be asked when you register with us, or at other times, for information about yourself, such as your name, e-mail address, postal address and telephone number.

    You are under no obligation to provide this information, but if you don't then we may not be able to provide you with certain services or personalise your experience and tailor our Services for you (for example send you news update notifications).

    Log files/IP addresses

    When you visit our Web Sites, we automatically log your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server.  We use IP addresses to help us administer our Web Sites and to collect broad demographic information for aggregate use.  We do not link IP addresses to personally identifiable information.

    Non personal information

    We may automatically collect non-personal information about you such as the type of internet browsers you use or the site from which you linked to our Web Sites.  You cannot be identified from this information and it is only used to assist us in providing an effective service on our Web Sites. We may from time to time supply the owners or operators of third party  sites from which it is possible to link to our Web Sites with information relating to the number of users linking to our Web Sites from their sites. You cannot be identified from this information.

    Use of Cookies

    Cookies are pieces of information that a Web Site transfers to your hard drive to store and sometimes track information about you.  Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that.  However, you may not be able to take full advantage of a Web Site if you do so.  Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web.  Although they do identify a user's computer, cookies do not personally identify customers or passwords.  Credit card information is not stored in cookies.

    We use cookies for the following reasons:

    (i) To identify who you are and to access your account information;
    (ii) To estimate our audience size and patterns;
    (iii) To ensure that you are not asked to register twice;
    (iv) To track preferences and to improve and update our Web Site


    With whom is the information shared?

    Transense Technologies plc will not share, sell or rent your personal information to third parties.

    Transense Technologoies plc may disclose personal information if required to do so by law or if it believes that such action is necessary to protect and defend the rights, property or personal safety of company name and its Web Sites, visitors to the Web Sites and customers of our Services.

    Our Web Site contains links to the sites of third parties.  When you visit these sites, we suggest that you read their privacy policies. Transense technologies plc is not responsible for the privacy policies or the content of such sites.



    Transense Technologies plc places a great importance on the security of all information associated with our customers. We have security measures in place to attempt to protect against the loss, misuse and alteration of customer data under our control.  For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to user information. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.

    Where is the information stored?

    Information which you submit via our Web Sites is stored on a computer located in the UK.  This is necessary in order to process the information and to send you any information you have requested.


    Please e-mail any questions, concerns or comments you have about our Privacy Policy to This email address is being protected from spambots. You need JavaScript enabled to view it. This e-mail address is being protected from spambots. You need JavaScript enabled to view it or write to us at:

    Transense Technologies plc

    66 Heyford Park
    Upper Heyford
    OX25 5HD