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Transense & SenGenuity JV Company Print
Wednesday, 20 October 2010 00:00
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Transense & SenGenuity Announce Formation of New Joint Venture Company
 
Transense  Technologies  plc,  the  AIM-listed  technology transfer company that
develops  Surface Acoustic Wave (SAW) based wireless, batteryless sensor systems
for  the automotive and other industries,  together with SenGenuity, the sensors
division   of   Vectron  International  Inc.,a  division  of  Dover  Corporation
(NYSE:DOV)  are pleased to  announce the formation  of a new  joint venture (JV)
company.
 
The  joint venture company, Bulldog Innovations Limited ("Bulldog Innovations"),
is  a 50/50 partnership between Transense and SenGenuity that will enable closer
cooperation  in  order  to  accelerate  the development of specific applications
based on the companies' existing technologies.
 
The  two  parties  have  worked  together  since  July 2008, when SenGenuity was
granted  an initial licence to  manufacture Transense's temperature and pressure
sensor.  This initial  licence was  then extended  to include use of Transense's
patented  wireless reader electronics.  SenGenuity has leveraged this technology
toward  the  development  of  a  series  of  breakthrough  wireless  and passive
temperature & pressure sensing systems. These products are currently rolling out
to  the worldwide market in a variety of application areas, notably in the Smart
Grid space for monitoring of critical switchgear systems.
 
Transense  is  already  in  receipt  of  modest,  but steady, royalty flows from
SenGenuity.   The  Board  of  Transense  looks  forward  to the deepening of the
collaboration  between the  two companies  and further  accelerating the rate at
which more meaningful royalty revenue will be forthcoming.
 
Graham Storey, Chief Executive of Transense Technologies PLC, commented:
"I  am delighted we  are extending our  relationship with SenGenuity through the
creation  of Bulldog Innovations.  The  targeted market opportunities identified
by SenGenuity, to leverage the synergies of our combined technologies, represent
a  significant and  exciting revenue  growth prospect.  The JV  will allow us to
exploit  these markets as quickly as possible.   I look forward to the continued
expansion  of  our  patented  technology  platform,  in  joint  development with
SenGenuity, to our mutual benefit."
 
Tom  Cunneen, General Manager of SenGenuity, a division of Vectron International
commented:
"The  partnership with Transense has proven to be a key strategic element in the
execution  of SenGenuity's  business plan,  allowing us  to broaden  our product
portfolio  while accelerating  time-to-market for  this technology. SenGenuity's
physical  sensor products & systems  offer breakthrough solutions in application
areas  where existing/legacy technology has  not adequately fulfilled the market
need.  The  JV  with  Transense  will  serve  to  enhance  the successes we have
experienced to date."
 
 
For more information, please contact:
 
Transense Technologies PLC                    Tel: +44 (0) 1869 238 380
 
Graham Storey, Chief Executive
 
SenGenuity
Richard Kelley, Director of Sales & Marketing Tel: +1 603 578 4071
 
 
 Brewin Dolphin - Nomad
 
Neil Baldwin                                  Tel: +44 (0) 845 213 4726
 
 
 
Hybridan LLP - Broker
 
Claire Noyce                                  Tel: +44 (0) 207 947 4350
 
 
Peckwater PR
 
Tarquin Edwards                               Tel: +44 (0)7879 458 364
                                              This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 
 
About SenGenuity
 
SenGenuity, an operating division of Vectron International, is a leading
provider of breakthrough sensor solutions and products. As part of its growing
product portfolio, SenGenuity delivers to customers innovative solutions for
measuring the condition of fluids in challenging, embedded environments by
coupling its state-of-the-art precision sensor solutions with Vectron's surface
and bulk acoustic wave (SAW and BAW) technology. Further, SenGenuity is
leveraging its core competencies in AW technology along with extensive
experience in radio frequency (RF), signal conditioning, embedded system
electronics design and advanced packaging technologies to drive the development
of breakthrough solutions for gas and physical sensing applications.
Dedicated to taking a leadership role in the $50 billion sensor market,
SenGenuity is continually designing and manufacturing innovative sensing
solutions that can be used across a broad range of industries, and are rapidly
becoming the new standard for performance and reliability in critical data
gathering applications. For more information visitwww.sengenuity.com.
 
About Vectron International
 
Vectron International is a world leader in the design, manufacture and marketing
of frequency control, sensor, and hybrid product solutions. Vectron solves
complex timing, filtering and sensor challenges by delivering customized
solutions that speed time to market and offer low total cost of ownership.
Vectron uses the very latest techniques in both bulk acoustic wave (BAW) and
surface acoustic wave (SAW) based designs from DC to microwave frequencies.
Committed to the industry's highest quality service standard and complete
satisfaction, Vectron International leverages its global footprint and 50 years
of experience to help customers achieve competitive differentiation and improve
their bottom line. Vectron International is headquartered in Hudson, NH and has
operating facilities and sales offices in North America, Europe and Asia. For
more information visitwww.vectron.com.