Initial ‘OptiTread®’ order for Snap-On Equipment Sales Representatives
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Transense Technologies plc (AIM: TRT), the provider of sensor systems for the transportation and industrial markets, is pleased to announce that its trading division, Translogik, has received an order for 220 Tyre Inspection Probes from its US partner, Squarerigger, for use in its Opti-Tread® Car Tyre Audit System. This initial order of systems will be supplied to Squarerigger’s distributor, Snap-on Equipment, to serve as product demonstrators and initial inventory for its North American sales network.
Graham Storey, Transense Group CEO, stated: “The systems simplicity, speed of operation and ease-of-use has attracted strong interest from across the auto dealership and tyre reseller markets. Early adopters of the system are witnessing significant sales uplift for both tyres and related services. We believe the compelling return on investment being demonstrated by these early adopters will result in rapid industry uptake of the system.”
The OptiTread® system is designed for vehicle service centres, providing rapid electronic data on tyre condition that enables them to increase sales and ensure that customers’ tyres are optimally maintained for performance and safety. The Translogik tyre probe forms an integral part of the process that generates an automated graphical report on overall tyre condition. The service centre provides this report to the customer, highlighting potential tyre issues such as excessive wear or incorrect pressures, that if not dealt with, could lead to reduced tyre life.
Squarerigger has been providing solutions for the transportation and automobile industry since 1986. Its SQ.7™ fleet maintenance and Revolution™ tire tracking and management systems are used around the world by customers of all sizes.
About Snap-on Equipment
Snap‐on Equipment Inc., a subsidiary of Snap-on Incorporated, is the world's leading source of automotive undercar service equipment, marketed under brand names such as John Bean, Hofmann, Blackhawk, Challenger, Pro-Cut and Cartec. Snap‐on is a leading global innovator, manufacturer and marketer of tools, diagnostic and equipment solutions for professional users. Products are sold through its franchised dealer van, company‐direct sales and distributor channels, as well as the Internet. Founded in 1920, Snap‐on Incorporated is a $3.1 billion, S&P 500 company headquartered in Kenosha, Wisconsin, and employs approximately 11,500 people worldwide.